Why Online Advertising Is Better Than Offline Advertising

If you own a website there are a variety of advertising methods you can use. There are methods to promote you website online and there are methods to promote your website offline. Similarly, if your website is a marketing tool to help promote your "real world" business (a business that has a physical existance, instead of a purely online business such as an ecommerce store) you may think that the best way to advertise your business is using traditional advertising methods such as Yellow Pages advertising, newspaper/magazine advertising etc. (known as offline advertising in this article). This isn't true.

Infact, many "real world" businesses promote their websites in their offline advertising because they realize that the best way to comunicate your message and convert leads into sales is via a website. So, why not cut out the offline advertising and promote your website online? Here are some reasons why online advertising is better for your business than offline advertising:

  • Instant Leads - When people visit your website they can access you product or service immediately. This is not possible with print and television advertising. The great thing about the internet is that it is not only a marketing medium, it is also a call to action. You can receive a visitor from a pay per click search engine who can instantly make a purchasing decision. Whether your business is ecommerce based or not, you can turn these visitors into sales alot easier than in normal advertising where the viewer is not able to impower themselves and make the buying decision.

  • Easier To Remember - I bet you can name atleast ten website addresses. But, I doubt you can tell me 10 business phone numbers. This is because it is easier to remember words (or combination of words) than it is to remember a combination of numbers (which is what a phone number is). Therefore, using online advertising, you will get better brand recognition and your marketing will be more effective. The easier it is for your customers to remember you the better.

  • Interaction - Probably the most appealing feature of websites and online marketing is that it is an interactive medium, unlike television and print advertising. As mentioned above, there is the chance to make the purchasing decision then and there. There is a call to action. But, what makes online asdvertising more appealing than offline advertising is that your potentcial customer can access the information they seek, at their own pace. They can browse your website at their own pace. This impowers them and helps them feel more informed and confident to make a purchase.

  • It Costs Less - Television and magazine/newspaper ads can be very expensive. Not only do you need to pay for the actual advertising space, but you also need to pay the production costs such as producers, designers etc. With pay per click advertising, there is no need for this. Just bid on keywords and receive visitors to your website! It is alot simpler and cheaper.

  • It's Open Twenty-Four Hours A Day, Seven Days A Week - People can access your website anytime - day or night. This means you can effectively make sales/leads whilst you sleep!